Senior Product Designer & Strategic UX Leader

Bridging Business Performance and User Experience for Global Financial Leaders.

The Impact in Numbers

• Market Leadership: Orchestrated the digital transformation that moved a global financial brand from 67th to 2nd place in industry rankings.

• Fiscal Efficiency: Engineered AI-optimised workflows and DesignOps strategies saving $2.5M annually.

• Scale & Growth: Led global redesigns for institutional giants, scaling annual traffic from 4.1M to 8.3M visitors while reducing bounce rates by 50%.

• Delivery Excellence: Maintained a 98% on-time delivery rate across complex, multi-region projects for BlackRock, State Street, and Deutsche Bank.

Worked for

Core Expertise

Strategic UX Leadership

Managing cross-functional teams of up to 13 specialists to deliver institutional-caliber platforms. Expert in DesignOps, Atomic Design Systems, and Lean UX methodologies that reduce time-to-market and maintenance costs

Fintech Complexity & Data Viz

Translating high-density institutional data—from the Aladdin ecosystem to Interactive Model Portfolios—into intuitive, interactive digital experiences. Specialized in converting static financial factsheets into dynamic evaluation hubs for global advisors

AI Strategy & Workflow Optimization

Pioneering the integration of AI into the design lifecycle to achieve a 45% reduction in task completion time and significant operational error reduction.

Selected Case Studies

State Street Investment Management:

- Model Portfolio Suite: Transforming traditional 60/40 portfolio data into interactive, goal-based portfolio pages.

State Street Global Advisors:

- A global product page redesign that surged visitor engagement by 188% and reclaimed market dominance

Deutsche Bank Asset & Wealth Management:

- Reducing reporting wait times by 80% through a user-first HNWI portal.

BlackRock

- Aladdin: Evolving the "Central Nervous System" of global investment into a unified, brand-centric platform.